Reach Your Audience With Targeted Scents

According to recent reports the new way to get your clients more loyal and coming back for more is to have your office scented by perfumes. Whilst most communication between the advertisers and consumers is either visual or audible, some retailers are looking to scent marketing to reel in their customers. On the high street we are confronted by so many stores it is overwhelming. But now a perfume store could have the answer to get more customers flowing to your store over everyone else’s!

The goal is to induce customers to browse longer and build up vital client relationships. For example, Westin Hotels and Resorts adopted a well known signature scent called White Tea which so impressed their guests that it is now sold for home use in candles, potpourri and diffuser oil. The idea must have been successful as their customers were extremely impressed and business at the hotel has never been so frequent.

To help guide retailers in their search for womens perfume, parfum and perfume the Scent Marketing Institute based in Scarsdale, N.Y offers a list of top scents and the effects associated with them. This is surely one of the most bizarre methods of attracting customers but it does work. One fine example in the UK is the soap shop, ‘Lush’. You can smell that shop from 100 yards from down the street and you cannot help but enter and buy something. It smells so good that you feel compelled to go in there and purchase something. It really is a unique way to get people into your shop and people are surprised with how well it really works. Some scent and emotions reactions could be anything from peppermint and citrus which signifies being more alert or talcum powder scent which signifies feeling secure and nostalgic. There are a whole range of different scents and perfumes that you could use for your shop and many of them have different effects. It is just a case of finding the right scent for you and your business.

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